Monday, April 29, 2024

New Orleans' Sazerac House explores official cocktail's history

the sazerac house

Explore interactive exhibits, enjoy complimentary samples and experience something new on every visit. The Sazerac House is an immersive spirited experience with complimentary samples along the tour route. From our bottle to your glass, enjoy the recipes of some of our favorite drinks. Over 450 of the world’s most extraordinary brands are part of the Sazerac family. We’re proud to create spirits, cocktails, and experiences for every taste and occasion for people all across the globe. Our spirits are created at some of the world’s best distilleries and they’re waiting for you.

A deep history of global connections

No matter which story of the Sazerac you defend, the Cognac version does make a lovely drink. If your group is 10 or more people, please contact our event team. If your group is less than 10 people, book your tickets at tickets.sazerachouse.com. Reservations must be made five days in advance of your tour or tasting date for groups of 10 or more. Explore pairings and tasting notes of our wide variety of spirits.

Photos: The Sazerac House in downtown New Orleans is a sensory tour into cocktail culture

Learn more about the production of our libations that fuel the life and energy of New Orleans. The Sazerac House’s three floors of artifacts and high-tech exhibits detail the history of drinking in New Orleans from the 19th century to the present. New Orleans tends to grab them so close they sometimes struggle to breathe.

With almost 400 years of rich history, we have a storied past and an even brighter future

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The Imperial Cabinet Saloon is 3,500 square feet of classic New Orleans charm. Located on the fourth floor, the space comes complete with incredible views of Canal and Magazine Streets, an authentic antique bar and plenty of room for entertaining. The open concept space makes it ideal for groups of up to 300 people.

Genuine, fun-loving people across the globe have been enjoying Sazerac spirits together with friends for centuries. Join the party and discover the universal appeal of a finely-poured drink, from Paris to New Orleans. This season, New Orleanians are invited to experience a host of unforgettable Candlelight concerts inside the gorgeous Sazerac House. Not only are these candlelit concerts taking place inside this historic venue, but they are also lighting up spectacular settings across New Orleans.

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In recent years, curious bartenders dusted off old cocktail books to resurrect pre-Prohibition recipes and techniques. The simplest story is that at a bar in New Orleans called the Sazerac House, opened in 1852 in the French Quarter, the drink was the house specialty, although using brandy instead of rye. To be precise, they used Sazerac de Forge et Fils, a brandy so celebrated, the bar itself adopted its name. The bitters must be Peychaud's, a cherry-red elixir concocted in the early 19th century by apothecary Antoine Amedie Peychaud on Royal Street in the French Quarter.

the sazerac house

Private tastings have a capacity of 20 people (limited to 8 people during COVID-19 restrictions). No outside food and beverages are allowed in The Sazerac House, but you’ll enjoy samples on your tour and can reserve a private tasting. We gladly offer complimentary daily samples for guests 21 and over. Since space is limited for our daily tours and even more limited for our tastings, we recommend that you book your tickets in advance. New Orleans in the 1840’s when Sewell Taylor established his liquor business.

How the Sazerac became — and remains — a beloved New Orleans cocktail

Join us for one-of-a-kind events celebrating the drinks, customs and traditions that make New Orleans special. The Sazerac House is open to all, but you must be 21 years or older to enjoy samples and tastings. Guests under the age of 21 must be accompanied by an adult who is 21 years or older.

Merchants Exchange Orange Bitters

In 1933, when liquor returned legally to America (word is New Orleans was never all that dry), the city took up drinking Sazeracs again. The glass gets that rinse of absinthe, or the local substitute Herbsaint. The final touch is a lemon twist, so the aromas of citrus and absinthe's anise both wallop the nose when the drinker lifts their glass. It was built by the Sazerac Company, the liquor producer whose history is intertwined with the Sazerac cocktail.

Take a tour around this magnificent museum and find out how your favorite drinks are made with the help of expert bartenders and masters of liquor. You can also taste a range of whiskeys, rums and more at their popular liqour tasting sessions. Learn all about the history of the iconic Sazerac Company, wander around their famous distillery and hear tales about the historic French quarter and more at this iconic multi-purpose venue. Admission is complimentary, but advance tickets, available on , are required. Simulations of the original Sazerac Coffee House take visitors back in time to the 1800s where frequenters would sip on liquor often paired with a coffee or two.

The one and only New Orleans original, Sazerac Rye symbolizes the culture and history of the Big Easy. In the 19th century, industrious farmers and distillers in the heartland of the United States barreled and shipped their rye whiskeys down the great Mississippi River to the bustling, growing city of New Orleans. These spicy and assertive spirits fueled the whiskey culture of New Orleans and established the first American cocktail, The Sazerac. One of the venue’s coolest features is their fully functioning Distillery Exhibit.

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